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Read More News Cooper Aerial Solves CRM Challenge With SalesOutlook®5/9/2006Cooper Aerial Surveys faced multiple challenges to keep their projects and customer relationships on track as their business grew. One of the key issues facing Cooper is how to share client and project information across employees in multiple office locations with those working in the field. To complicate matters, field employees require offline access to customer information when a connection to the Internet is not available. Cooper Aerial’s executive leadership fully realized that the inability to easily access customer and project information anytime, anywhere, was hampering worker productivity and diminished Cooper’s ability to scale its operations to the desired levels.
Cooper Aerial uses Microsoft Outlook, Office and Exchange Server as part of its core technology infrastructure and began searching for a customer management solution that would leverage their existing collaboration platform. SalesOutlook CRM not only offered them the ability to share the information with offline users using built-in Microsoft Outlook / Exchange Server synchronization, but also enabled them to deploy a customer relationship management solution that their existing Outlook users could adapt to quickly without extentive training or down time due to hardware and software upgrades.
As with the majority of organizations, Cooper Aerial was not able to find a product that exactly fit its needs out of the box. Many were canned solutions that would require them to change their existing business practices and processes. Cooper’s research revealed that high-end systems that offered extensive customization capabilities were often several thousand dollars per user in license fess, and they were complex to implement, use and support. The Total Cost of Ownership for these systems made it very difficult to justify a winning business case that would likely produce the return on investment Cooper’s executive leadership required for its CRM initiative. This was not the case with SalesOutlook.
SalesOutlook CRM is the software that pioneered managing customer relationships within Microsoft Outlook, Office and Exchange Server. SalesOutlook runs inside of Microsoft Outlook, it extends the functionality of Outlook and Office to provide users the features and functionality they need to find, sell and service customers and business partners.
When asked why Cooper Aerial Surveys purchased SalesOutlook, Jeff Cooper – Cooper Aerial’s President and CEO – responds, “Cooper Aerial considers customer service its #1 priority and is always seeking ways to leverage technology to improve customer relations. SalesOutlook CRM is a cost-effective, integrated CRM solution built within Microsoft Outlook that offers the ease of use of Outlook’s user interface along with features and flexibility that more costly alternatives do not offer. With SalesOutlook we have already seen great improvements in our responsiveness, customer communications and customer satisfaction.”
SalesOutlook helps business users keep the array of information in their Mailbox and Public Folders organized within the context of Accounts, Contacts, Opportunities and Customer Service Inquiries. SalesOutlook helps users keep in touch with their customers and prospects through its mail list management and bulk email features, and SalesOutlook helps them log their activities, correspondence and documents in the context of the Opportunity, Contact and Account it pertains to. SalesOutlook can even help organizations keep tabs on competitors and their activities within customer and prospect Accounts.
SalesOutlook customers can tailor SalesOutlook to fit their sales processes and business requirements, and then managers can use the business information stored within SalesOutlook to make intelligent decisions. With the click of a few buttons, users can run any number of reports, use SalesOutlook data in Word Mail Merge operations, or quickly generate Pivot Tables and Pivot Charts in Microsoft Excel. The SalesOutlook Reports ODBC interface provides the means to access SalesOutlook data from any application able to consume an ODBC data source.
“Cooper Aerial Surveys, like many SalesOutlook customers, decided that SalesOutlook CRM offers the best business value and is customizable, easy-to-use and easy-to-own”, explains Mark Engelhardt, Vice President of Sales for SalesOutlook, Inc. He continues, “More and more organizations seeking a quality, customer management software product that their people can use inside of Microsoft Outlook and Microsoft Office. These organizations turn to SalesOutlook and find the answer to address their business issues, and that’s been the key to our long-term success in the market.”
Organizations seeking an easy-to-use customer management software solution that runs within Outlook, can be used offline, and can be modified to fit its unique business requirements should put SalesOutlook CRM on its short list and download the SalesOutlook CRM evaluation software.
About Cooper Aerial Surveys
Established in 1966, Cooper Aerial Surveys Co. remains a client-focused mapping firm providing engineers with the quality tailored products they expect. Our staff distinguishes us from other mapping suppliers by addressing customers' needs and providing cost-effective solutions. Cooper Aerial Surveys Company is a multi-disciplinary aerial photo and mapping company, serving engineering firms, the mining industry, architectural firms, real-estate developers, as well as municipal, state, and local governments. We provide consultant and project management services for aerial mapping projects..
About SalesOutlook, Inc.
SalesOutlook, Inc. is a privately held international software vendor headquartered in the high tech corridor northeast of Atlanta, Georgia in the United States of America. SalesOutlook CRM is the Common Sense CRM software that helps organizations find, sell and service customers and partners within Microsoft Outlook, Microsoft Office, and Outlook Web Access. SalesOutlook is ideal for mobile executives and field professionals who frequently use customer and partner data offline. More than 2500 customers on six of the seven continents rely on SalesOutlook each day to help them build more successful relationships with their customers and business partners. To learn more about how your company can profit from the versatility of SalesOutlook, please visit www.salesoutlook.net today.
Trademark Notice
SalesOutlook is a registered trademark of SalesOutlook, Inc. All product and/or company names may be trademarks of their registered owners.
SalesOutlook, Inc.
Mark Engelhardt
VP, Sales
(770) 642-4923
info@salesoutlook.com
www.salesoutlook.net
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